OMNICOMMANDER® Introduces the Industry's First Comprehensive Digital Branch™ for Financial Institutions.
OMNICOMMANDER INC. announced the launch of BRANCHCOMMANDER™, an all-in-one Digital Branch™ solution, poised as the new gold standard for digital transformation in the financial industry.
According to OMNICOMMANDER, this new offering is the culmination of industry knowledge attained through the meticulous design and ongoing management of nearly 600 financial institution websites and over 3 million members. Unlike a website, BRANCHCOMMANDER is a fully optimized Digital Branch created specifically for financial institutions’ online visitors.
A key differentiator of BRANCHCOMMANDER is the interactive live chat feature. The chat function is not powered by AI or a third-party call center – it’s powered by OMNICOMMANDER employees. Thoroughly trained chat agents assist online visitors in navigating the Digital Branch, answer routine questions about how to join, guide them through selecting products and services, and much more.
“The chat feature is akin to walking into a retail store where you are greeted by a warm welcome, as opposed to not having chat is like walking into an empty store, where you have to find everything on your own,” said Eric Isham, Founder and CEO at OMNICOMMANDER.
The fully managed chat feature alone clearly differentiates BRANCHCOMMANDER – but it is just one of many innovative functions. It also boasts an integrated auto search tool that allows financial institutions to connect with loan prospects much earlier in the vehicle purchase process, gaining more control over the loan pipeline. Visitors shop local dealer inventory for cars, boats, RVs, motorcycles, and ATVs without leaving the Digital Branch.
Visitors will also take part in a seamless journey where most digital destinations are two or fewer clicks away. Part of this experience is supported by the custom digital forms feature. BRANCHCOMMANDER’s digital forms feature automates manual, paper processes that would otherwise create friction points in the visitor experience. This allows guests to easily access an online loan application or other processes as a natural part of their digital visit.
BRANCHCOMMANDER is wholly committed to identifying and addressing all visitor needs. This includes an online scheduling tool that removes obstacles associated with setting appointments and other calendar-related tasks. Users can quickly view the availability of assigned staff and book an appointment immediately. They can also reschedule their appointments with a simple click.
In addition, the all-encompassing Digital Branch experience includes an ATM & Branch locator. This feature allows visitors to conveniently locate all branches, ATMs, network ATMs, shared branches, and retail placements. The financial institution will have access to daily traffic statistics, usage trends, search data, user location data, and much more.
OMNICOMMANDER’s Founder and CEO, Eric Isham, shared his excitement about the launch of BRANCHCOMMANDER. “This is a very exciting day for us here at OMNICOMMANDER. By providing a fully integrated, customizable Digital Branch with all the feature functionality needed to thrive in today’s environment, we are enabling FIs of any size to be fully relevant and compete in the digital world.”
”We have a very unique view of the financial industry because of both the size of our client base (nearly 600 FIs), but also because of our deep relationship with each of them,” said Isham. “We monitor the growth of our clients' assets, loans, and more, and there is a clear distinction of success between them and their peers. The more products and services our FIs engage with and ‘turn on’ have a synergistic effect on their success. It was a natural next step for us to build a solution that has everything baked into it, as one feature-rich platform, and then make it available for new clients on day one.”
For questions about digital branch transformation, please contact OMNICOMMANDER.
