NY Bravest Federal Credit Union
$23.95 Million
NY Bravest FCU (formerly known as Albany Firemen’s FCU) opened in 1935, forming the 609th federal credit union in the United States. Of the 800 credit unions that were formed that first year, we currently are 1 of 104 still remaining. There have been over 25,000 credit unions throughout the last 80 plus years, and currently, there are just over 5,000 serving members at this time.
TRENDS 2020 - 2021 |
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Member Growth
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+7.51% | |
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Unique Website Visitors
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+2,231% (Jul. 2021 - Dec. 2021) | |
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Email Open Rates
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+26% | |
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Email Click-Through Rate
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+3% | |
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Social Media Reach
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+1,287% (Jan. 2020 - Dec. 2020) | |
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Social Media Audience
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+1,035% (Jan. 2020 - Dec. 2020) | |
PRODUCTS AND SERVICES
NY Bravest Federal Credit Union's (formerly Albany Firemen’s Federal Credit Union) much-needed website update went live on January 9, 2018. Their journey to fully-outsourced marketing began on August 1, 2018, with a social media reboot. Our "SMMs" (social media managers) led the launch of a new Instagram account. OMNICOMMANDER'S cohesive campaign strategy has transformed the look and feel of the credit union’s branding across all platforms and collateral.
Social Media
Website
Email Drip Campaigns
The Results
The platform and collateral transformations have led to over 169,400 impressions and over 9,500 engagements from June 2019 to June 2020. From January 2020 to December 2020, our "SMMs" drove NY Bravest FCU's campaign to an increase of nearly 1,400 followers on Instagram. This FEARLESS campaign is helping increase NY Bravest FCU's visibility, resulting in overall growth.
EMAIL HIGHLIGHTS |
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National Average Open Rate
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21.33% | |
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NY Bravest Open Rate
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38.90% (Jan. 2021 - Dec. 2021) | |
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Drip Campaign Open Rate
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64.26% | |
