UX and You

A seamless, connected experience that’s relevant to the needs of your customer is the bottom line of a great user experience. Having said that, we do things a bit differently at OMNICOMMANDER. We believe that the term “user experience” (UX) refers to the entire experience of a service, ranging from the offering itself to the user’s pathway through the service to the visual polish and quality of implementation. This article aims to provide insight into the industry, as well as explain how you can make your site almost as extra as we are.

Upon looking at UX, there are seven factors that we need to consider.

  • Useful: Your content should be original and fulfill a need

  • Usable: Your website must be easy to use

  • Desirable: All design elements evoke emotion and appreciation

  • Findable: Content needs to be locatable onsite and offsite

  • Accessible: Content needs to be accessible for everyone

  • Credible: Users must trust and believe what you tell them

  • Valuable: Your product must deliver value to the business which creates it and to the user who buys or uses it

When UX improves the customer experience, it affects the company’s return on investment (ROI) because good UX investments enhance customer satisfaction. Satisfied customers are loyal; they trust a company’s products, and they want to come back for more. This is precisely why satisfied customers are vital to a company’s success. Research shows that on average

every dollar invested in UX leads to $100 in return. That amounts to a growth of 9,900%! When a company invests more in the user experience of its products or website, it paves the way for a higher return of investment in the following ways:

Increased overall conversion rates: Conversion rate is one of the strongest ROI arguments for user research and user experience improvement. This occurs because of greater ease of use, better emotional attachment to the brand, and resulting customer loyalty. With OMNICOMMANDER, we prioritize the features that contribute to this part of the experience. When it comes to creating greater use of ease, we have experienced designers whose strengths are to convey the overall brand identity of each client on their website and build a product that is accessible for all users. A few features OMNICOMMANDER considers are:

How to improve user experience

  • Adding a pop-up to our sites

  • Removing unnecessary form fields

  • Adding testimonials, reviews, and logos

  • Strengthening CTA copy

Improving UX helps conversions

Improving usability and making actions to take clear and convenient you can (and will) avoid bottlenecks and increase conversions.

UX Field Bottlenecks

Increased customer satisfaction: Customers love well-designed products that give them what they need and want (and what they don’t know they need and want). OMNICOMMANDER hits this mark by creating ease and efficiency with each of our integrated products. 

  • CARCOMMANDER - A feature designed for convenience, allowing credit union members to search for a vehicle while remaining connected to our client’s lending products.

  • CHATCOMMANDER - A feature that connects live agents with members and potential members to quickly assist them with what they are looking for on our clients’ website.

  • DIGITAL FORMS - A feature that allows clients to share information, documents, communication, and other management services in a forum that they control.

Reduced company costs: In order to achieve increased UX, you have to preemptively solve customer problems before they occur. If they still have questions, providing real-time answers is the next step. Doing this offers quick answers, which both increase user experience for potential members, as well as cuts back on support calls, cutting company costs. 

When you work with user experience, having a solid grasp of what those areas are is crucial so that you know what tools are available to you. At OMNICOMMANDER, we do all of the heavy lifting for you and give your members the experience of a service they're looking for, the design and feature implementation they want, and the customer experience they deserve.